Clark driftmier

managing director

Clark Driftmier has created and implemented growth strategies, brand platforms, new product introductions and go-to-market plans for more than 30 brands and companies, totaling nearly $2 billion in revenue. Clark has also created founding plans, mission statements and guiding principles for a number of successful brands, and he has provided guidance with equity and ownership changes and transitions.



Danny Schuman is a writer and marketer who has spent his career creating ideas to solve challenges. He founded marketing consultancy Twist in January 2009, working with big and small brands to develop successful brand strategy, focus their message, and achieve maximum impact through superior ideas and execution. Before founding Twist, Danny wrote and creative directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. He and Michael Jordan started working on Gatorade on the same day. Michael called Danny “Peanut Butter Jelly Boy,” but that’s a story for another time.

Support team

Henry Driftmier - Research Assistant